ASUS ROG and Misfits extend partnership

Multi-regional esports organisation Misfits Gaming Group has extended its partnership with ROG (Republic of Gamers), the performance sub-brand of hardware manufacturer ASUS.

ROG will continue to provide Misfits’ teams and content creators with PCs, laptops, and accessories. Moreover, Misfits Gaming will also feature ROG branding on the team’s jerseys. 

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The two companies first partnered in early 2021, when ASUS ROG became the official hardware supplier of Misfits Gaming, Overwatch League franchise Florida Mayhem, and Call of Duty League franchise the Florida Mutineers. Misfits and ROG did not share details of any new activations and possible upcoming campaigns. 

Vas Roberts, EVP of Partnerships at Misfits Gaming Group, commented: “Over the past two years, ROG has been an incredible partner for our teams at MGG. We’re humbled and excited with the continuation of our partnership, which will enable our pros to continue training and competing on state-of-the-art hardware, and provide our influencers with the best equipment possible so they can continue to create no matter where they are.”

Earlier this year, Misfits Gaming Group teamed up with known sports and esports partnership agency SPORTFIVE to help the company secure more partnerships. Misfits followed that announcement by signing a cryptocurrency agreement with Tezos.

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Galip Fu, ROG Global Marketing Director, PCs and laptops, added: “We are pleased to continue our ongoing partnership with Misfit Gaming Group. Both of our brands have benefited from this collaboration, and we are looking forward to years of continued cooperation between our organisations.”

Esports Insider says: The partnership between ROG and Misfits has been a successful one, with Misfits creating content and ROG supplying the organisation with hardware. This new multi-year deal is sure to expand the initial offering and provide more value for both brands. 

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