Banco do Brasil Launches Esports Circuit

On Tuesday, Banco do Brasil, one of the main banks in Latin America, launched its own esports event, the BB Game Series, which will feature Hearthstone, League of Legends, Counter-Strike: Global Offensive (CS:GO), and Clash Royale tournaments initially focused on the college scene. Visa will support the endeavor.

The prize pool adds up to $100K BRL (roughly $17K USD). The tournament starts on April 3 with open qualifiers, to which eligible players, those regularly enrolled in undergraduate or postgraduate courses, can register from March 10. The open qualifiers are specifically designed to feature regional rivalries. The last game of the college circuit is scheduled for June 24.

The BB Game Series plans a series of competitions through 2021, with the college circuit being only the first of them. The tournament’s operation will be in charge of the esports promotion company Gaming Culture and the Monumenta agency. Open qualifiers are free to be streamed by the participant teams’ own channels. After that, the games will be streamed through Banco do Brasil’s Twitch Channel.

The BB Game Series is not the first step by Banco do Brasil into esports. The bank has been sponsoring different events since 2018, focusing mainly on CS:GO, and in 2020 revealed to The Esports Observer it had plans of expanding to other esports. Recently, it sponsored a women’s Valorant tournament also organized by Gaming Culture. Banco do Brasil is also one of the owners of the digital bank Digio, which sponsored a Hearthstone tournament recently.

The bank also hired the services of N9NE, a PR agency specialized in the esports environment belonging to Branca Galdino, known for having worked with some of the most prominent esports organizations and stars in Brazil such as LOUD, MIBR, Team oNe, Bruno “Nobru” Goes, Gabriel “Fallen” Toledo, and Marcelo “Coldzera” David.

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