London-based esports organization Fnatic has named sports and entertainment industry veteran Lucien Boyer as its new chairman. Boyer previously served as the CMO of Vivendi, and as chairman and co-founder of Global Sports Week. He was also the global president and CEO of Havas Sports & Entertainment for over 15 years. Boyer’s predecessor as chairman, Nick Fry, will remain involved with Fnatic as an advisor.
Boyer will oversee Fnatic’s continued international growth strategy as well as “driving relationships with key stakeholders in the media and entertainment landscape.” In the last 12 months, the organization has made a concerted push into India with the acquisition of a PUBG Mobile team, developing content and event initiatives in the region, and looking to establish a facility and staff to continue growing its presence in India.
In addition to Boyer, Fnatic has hired Soraya Sobh as head of talent management and George Mead to serve as interim partnerships director. Sobh is the founder of artist management and marketing firm The Bakery, and will be responsible for continuing the development of Fnatic’s internal talent management function.
Mead previously worked for Beko (a current sponsor of the LEC, where Fnatic competes), most recently as head of global partnerships. He will be involved in Fnatic’s continued efforts to sign significant global brand partnerships.
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