Generation Esports, National Junior College Athletic Association Esports Form Strategic Partnership

National Junior College Athletic Association Esports and Generation Esports announced a strategic partnership Tuesday that will see the high school and middle school esports organizer become the official platform partner of the collegiate esports league. 

Financial terms of the deal were not disclosed.

Generation Esports is the platform behind the Middle School Esports League and High School Esports League, which provides a variety of services to after school clubs across the United States.  NJCAAE is a U.S.-based esports association that focuses on two-year colleges and claims more than 60 participating schools from across the country.

Under the terms of the partnership, Generation Esports will provide competition rules,  marketing, branding, statistics, leaderboards, game licensing, and support for the onboarding process.

Generation Esports’ platform supports games aimed at middle school students or general audiences such as Super Smash Bros. Ultimate, Minecraft, Madden NFL, and NBA 2K20. Games aimed at older audiences include Counter-Strike: Global Offensive, Overwatch, and Rainbow Six: Siege

While Generation Esports aims a majority of its efforts towards schools and students, the platform is also open to individuals, organizations, and companies that want a way to administer and pay for tournaments.

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