The America East Conference has signed a deal that will make Hercules Tires the title sponsor of its upcoming Esports invitational. This is the second America East Invitational the brand has sponsored this year, having served as the title sponsor for the inaugural event in April.
The deal was brokered by Van Wagner, which manages sponsorship and marketing opportunities from the America East Conference.
The competition will see students from the conference’s 10 member schools compete in a Super Smash Bros. Ultimate tournament with a prize of $2.5K USD in scholarship money.
Source: Read Full Article