Korean LoL Legends Faker and Teddy Star in New Wild Rift Commercial as Riot Preps for Mobile Esports Push

The mobile version of League of Legends, Wild Rift, is scheduled for release later this year, and Riot Games is already looking to leverage its biggest esports stars to build buzz for the new title. Over the weekend, the company released a new commercial for Wild Rift that features legendary Korean competitors Park “Teddy” Jin-seong and Lee “CloudTemplar” Hyun-woo, as well as Lee “Faker” Sang-hyeok, who has been the face of competitive League of Legends since 2013.

Riot will be entering a crowded market of mobile MOBA titles effectively created by the success of League of Legends over the last decade, and Riot’s decision not to create a mobile version of its popular PC title before now. Games such as Honor of Kings and Mobile Legends Bang Bang have created robust esports ecosystems with well-established teams and leagues. The publisher appears to be looking to leverage the massive global presence of League of Legends esports to help kickstart Wild Rifts growth within that market.

The game will, of course, also have the added advantage of utilizing the intellectual property of one of the most popular video games of the last decade. The combination of this major IP and established esports prestige may allow Wild Rift to do what no other mobile MOBA has done – build a sustainable ecosystem in the U.S. 

Both Vainglory and Arena of Valor have made a concerted effort to establish mobile MOBA esports in the U.S. to no avail. The region’s major esports organizations have pulled out of the titles, and most have little mobile presence at all these days save for a few teams in the Clash Royale League and TSM’s Indian PUBG Mobile squad. As such, while Riot will have to contend with major esports in regions like China and Southeast Asia, the U.S. market is wide open for a mobile title that can sustain competitive interest.

Source: Read Full Article