Nike Expands Global Esports Presence With T1 Partnership

Global esports organization T1 Entertainment & Sports has announced an exclusive apparel partnership with Nike. The deal encompasses all T1 players and teams, including the organization’s Korean League of Legends squad, which to date has won three World Championships – the most of any single organization.

Nike will work with T1 to open a new training facility at the organization’s headquarters in Seoul, South Korea, and help to design training programs to “enhance the athletic capabilities of T1’s players and teams,” according to a release.

“We’re interested in understanding and learning more about the relationship between improved physical fitness and athleticism as it relates to gaming,” said Brant Hirst, marketing director at Nike Korea. “These athletes have unique skill sets that we believe we can help them improve through tailored training methods.”

Nike made its first big jump into esports last year, signing a four-year deal with TJ Sports that encompassed China’s League of Legends Pro League (LPL). T1 operates teams in both Korea and North America, giving Nike an esports presence in three of the four major esports regions. The company has also moved into the Brazilian market, signing a multi-year deal with esports team FURIA last July.

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