European esports organisation OG Esports has announced a partnership with bookmaker 1xBet.
As a result of the deal, the two parties will join forces to ‘develop high-end video content’ in addition to displaying the bookmaker’s logo on the organisation’s jerseys.
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The organisation said the partnership will bring ‘more value’ to OG Esports’ Dota 2 and Counter-Strike: Global Offensive rosters. The organisation joins the likes of Natus Vincere (NaVi) and tournament organiser ESL on 1xBet’s partnership roster.
2022 has been busy for OG Esports. In January, the organisation appointed Michael Schwarts as its Head of Esports and prior to partnering with 1xBet, it joined forces with British esports organisation LDN UTD as part of a joint venture into VALORANT esports.
Romane Sorine, Head of Partnerships at OG Esports, spoke on the deal: “Having the opportunity to count with 1xBET on our side is pretty exciting. As an experienced company in the sports and esports field, we’re sure that 1xBET will help us step up, even more, our projects, by not only enabling us with more resources but also with their ideas and expertise.”
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The bookmaker becomes the eighth partner of OG Esports, joining energy drink brand Red Bull, gaming peripherals manufacturer SteelSeries, and blockchain application Socios.
Alex Sommers, Spokesperson for 1xBet, also commented: “Just a year after its creation, the organization managed to win The International, [and] won the commitment of hundreds of thousands of fans in all corners of the globe. OG are able to ignite the hearts of fans thanks to bright performances and innovative views on CS:GO and Dota 2.”
“There is a big adventure ahead and, we are sure, it will be accompanied by resounding victories. With 1xBet, the organization will write a new, exciting chapter of its history, #DreamOG.”
Esports Insider says: Bookmakers entering deals with esports organisations is nothing out of the ordinary. With this particular partnership between 1xBet and OG Esports focusing on its CS:GO and Dota 2 rosters, it will be interesting to see how their content will stand out in a competitive area of the industry.
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