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Autodesk has acquired Moxion Cloud to help filmmakers with their “digital dailies” production tools.
Autodesk acquired the New Zealand-based developer of a cloud-based platform for digital dailies used by leading filmmakers on some of the world’s most complex and challenging productions, including The Midnight Sky, The Marvelous Mrs. Maisel, and The Matrix Resurrections. The purchase price was not disclosed.
Digital dailies are the unedited clip selections from a day’s shooting for department heads (director, cinematographer, VFX supervisor etc.) to review in order to assess how the shoot is going and to plan any necessary re-shoots.
The acquisition of Moxion’s talent and technology will expand Autodesk’s own cloud platform for media and entertainment upstream, moving beyond post-production into production, bringing new users to Autodesk while helping better integrate processes across the entire content production chain.
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Founded In 2015, Moxion has become a cloud technology player in the entertainment and media. It has won accolades that include an Engineering Excellence Award from the Hollywood Professional Association (HPA), a Workflow Systems Medal from the Society of Motion Picture and Television Engineers (SMPTE), and a Lumiere Award from the Advanced Imaging Society.
Moxion established itself as a leader in secure digital dailies workflows. The company enables professionals to collaborate and review camera footage on-set and remotely with the efficiency and immediacy required to make creative decisions during principal photography in 4K high dynamic range (HDR) quality and with studio-grade security, reducing rework.
“As the content demand continues to boom with pressure on creators to do more for less, this acquisition helps us facilitate broader collaboration and communication, and drive greater efficiencies in the production process, saving time and money,” said Diana Colella, senior vice president of media and entertainment at Autodesk. “Moxion accelerates our vision for production in the cloud, building on our recent acquisition of Tangent Labs.”
Moxion uses security features such as MPAA compliance, multi-factor authentication, visible and invisible forensic watermarking, and full digital rights management.
“We look forward to combining the efforts of our talented team with the deep resources and wealth of engineering talent at Autodesk to give customers new Moxion features and integrations,” said Hugh Calveley, CEO of Moxion, in a statement. “Bringing together industry leading on-set and post-production workflows will help unite data and increase collaboration across the production process to improve project efficiency.”
Aaron Morton, a cinematographer who has worked on projects including Orphan Black, Black Mirror, American Gods, and Amazon’s new The Lord of the Rings series, used Moxion for several projects.
“It’s never fun when decisions are being formed about your work if the dailies aren’t the way you wanted them to look,” said Morton, in a statement. “With Moxion, it’s what I see on the set, and the decisions I make with the dailies colorist always play out so that production people and producers are seeing what I want them to see. The images are very true to what we see while we’re shooting.”
The Moxion acquisition expands Autodesk’s customer base upstream, moving beyond post-production to on-set production, a critical point in the film and television production process. This is when the bulk of raw production data is generated, and creative decisions are made that have significant impact downstream during post-production.
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