Actor Will Smith is among investors who raised a $46 million investment for Gen.G, a global esports organization.
Revealed in an official post from Gen.G, this funding round includes contributions from Smith and Japanese soccer player Keisuke Honda’s Dreamers Fund, Dennis Wong, Michael Zeisser and David Rogier along with New Enterprise Associates (NEA), Conductive Ventures, Battery Ventures, Canaan Partners, SVB Capital, and Stanford University.
Smith and Honda will join NBA star and Gen.G player management advisor Chris Bosh in supporting Gen.G’s creative and commercial endeavors.
“I am excited that Dreamers Fund, the fund that I co-launched with Will Smith, is now investing in Gen.G,” said Honda. “Esports is not yet big in Japan, but we are seeing tremendous growth there and globally, which is very positive. We decided to invest in Gen. G because of their incredible team and grand vision to become a leader in the space. We truly look forward to working with Gen.G to boost the esports industry around the world.”
Gen.G has won world championships in Heroes of the Storm and PUBG, launched an all-female Fortnite Team featuring Tina Perez and Madison Mann, and opened a training facility in Seoul, South Korea.
In other esports news, read about Giants Software creating its own Farming Simulator esports league and the special Mortal Kombat esports showdown event hosted by IGN on April 22.
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Colin Stevens is a news writer for IGN. Follow him on Twitter.
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