Jingle Jam 2022 has just ended with the largest donation pool in its history. The annual two-week event saw over 85,000 donations from around the world raise over £3.4 million ($4.1 million USD) for charities ranging from the British Red Cross and Movember to Special Effect and Dogs for Autism.
Jingle Jam started courtesy of the Yogscast, a duo of Twitch and YouTube streamers named Lewis Brindley and Simon Lane. The channel has since grown to become one of the largest multi-channel networks of content creators in the UK, with Jingle Jam its annual holiday charity drive starting in 2011. Since then, Jingle Jam has raised over $25 million for charities, and in the past three years, the event has grown to over 30 million unique views.
This year's three-hour opening Jingle Cats stream was watched by over one million unique viewers alone with the entire Jingle Jam involving 50 streamers taking part in various events from cooking to painting to karaoke.
In addition to the live streams, Jingle Jam also sold more than 79,000 game bundles. The collection of largely indie games included such titles as Age of Wonders Planetfall, Kaiju Wars, Mech Mechanic Simulator, Plague Inc.: Evolved, You Suck at Parking, Absolute Drift: Zen Edition, and many more.
"A huge thanks to the generous publishers, developers, and partners who donated games and codes to this year’s Collection," said Brindley in a statement. "We are honored to be able to help support 12 important causes, what a wonderful way to end the year."
Jingle Jam chair Richard Keith added: "To be able to raise more money than 2021 during such a difficult year for so many people, is incredible and we are delighted that the 12 charity partners can put this significant amount of money towards these fantastic causes. We look forward to Jingle Jam returning in 2023, we will be seeking expressions of interest for 2023 charity partners soon."
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