New Amazon Echo Devices, Cheaper Fire Stick, And More Announced Ahead Of Prime Day

Just in time for the holiday season, Amazon has revealed its next generation of smart home devices. The lineup of products includes new versions of the Echo and Echo Dot, Echo Show, Fire TV Stick, and more. Amazon also unveiled a cloud game streaming service dubbed Luna, which will be available for $6 per month. We’ve rounded up the highlights from Amazon’s fall event below.

Amazon’s new lineup of devices are arriving at an exciting time for Amazon. Though not confirmed by Amazon, multiple sites have reported that the annual Prime Day sale will kick off on October 13. It’s likely that we’ll see some discounts on some of these brand-new Amazon devices during the sale.


Amazon is entering the cloud game streaming market with Luna, a new service that is powered by Amazon’s AWS servers to provide low latency game streaming. Luna will feature more than 100 games in early access, including Control, A Plague Tale: Innocence, and Resident Evil 7. Amazon has partnered with Ubisoft to bring more than 50 Ubisoft titles to Luna as well. Upcoming AAA games like Assassin’s Creed Valhalla, Far Cry 6, and Immortals Fenyx Rising will be available to play on Luna on launch day.

Users will be able to subscribe to the Luna+ channel in early access for $6 per month, which gives you access to all of the games in the Luna+ channel. The Ubisoft channel appears to be a separate subscription, though it’s unclear how much it will cost. Game streaming will be available on Fire TV, PC, Mac, iOS, and Android. The official Luna controller–which looks a lot like the Switch Pro controller–costs $50 during early access. You can request to be included in Luna’s early access trial right now.



The Echo has been redesigned into a spherical smart speaker device. The shape will assist in measuring the acoustics of each room. The new Echo is equipped with advanced neural network technology and will be available in four color schemes: Charcoal, Glacier White, and Twilight Blue. Preorders are live at Amazon ahead of its October 22 release.

Echo Dot


The new Echo Dot–essentially a smaller Echo smart speaker–has also been changed to a spherical design, too. It’ll be available in the same four color schemes as the Echo for $50. Alternatively, you can get an Echo Dot with a digital clock for $60 in Glacier White or Twilight Blue. Both versions release October 22 and are available to preorder now.

Echo Dot Kids edition


The new Echo Dot Kids edition comes in two cute animal designs: Tiger and Panda. It will take advantage of new kid-friendly features such as the ability for Alexa to read stories. New Alexa technology will allow the voice assistant to adapt her speech when registering that a child is speaking. The Echo Dot Kids edition is available to preorder now ahead of its October 22 release date.

Echo Show 10


Amazon used the new Echo Show 10 to show off Alexa’s updated features. Alexa is more conversational now, only requiring you to wake her once before carrying on a discussion with her. The Echo Show 10 sits atop a swiveling base that pans to your location as you speak with Alexa, which will be helpful during video calls. It has a 10-inch display and will be a Sidewalk hub once the new shared network launches. Preorders aren’t live yet, and a release date hasn’t been revealed, but a placeholder listing is up at Amazon.

Fire TV Stick


A new version of Amazon’s popular Fire TV Stick is arriving September 30. It’s more powerful than the last iteration and will launch apps quicker. The updated Fire TV Stick is capable of HD streaming and HDR color, though it won’t replace the Fire TV Stick 4K for those who want the best streaming quality.

Fire TV Stick Lite


The Fire TV Stick Lite joins the Fire Stick family on September 30. Priced at $30, it’s a budget-friendly streaming device that makes a few concessions. It won’t have volume or mute buttons on the remote, and it will be a tad slower to start streams. The Lite still supports HD streaming with HDR and voice commands with Alexa.

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