What Is an Explainer Video and How Your Business Can Benefit from It?

Explainer videos are an essential part of marketing for any business, but they’re not just for start-ups and small businesses. Even Fortune 500 companies use explainer videos to promote their products or services. If you’re looking to see what all the hype is about, here are seven reasons why you should consider using an animated explainer video:

What is an explainer video?

Explainer videos are short and engaging videos that explain your product or service. They’re not to be confused with explainer articles, which are long and detailed.

Explainer videos are used to introduce a new product or service to the market. They act as an ambassador for your brand; they introduce potential customers to what you can do for them in just a few minutes. Your audience will know everything they need to know about how your offering works and why it is better than other options on offer at the click of a mouse button!

Exapliner Video

Types of explainer videos

There are four main types of explainer videos: whiteboard animation, animated explainer video, live action explainer video and infographic.

Whiteboard animation is a style that features an illustrator drawing out the storyline in real-time while explaining it to you. This style is popular because it allows businesses to create their own custom animations without any actors or voiceover artists involved. A cartoon explainer video typically involves cartoon characters talking about your product or service with sound effects adding to the entertainment value (and sometimes humor). Live action explainers are usually filmed with a camera crew and real people being used as models for drawings or actors. Infographic videos show information in an easy-to-digest format using illustrations instead of words – often making them more memorable than other types of content! Finally there’s the animated explainer video that incorporates all three elements discussed above into one cohesive package – this tends to be most effective when looking at it holistically rather than splitting up its parts individually.

Why do you need an explainer video?

So, why should you use explainer videos?

  • They help you explain your product.
  • They help sell your product.
  • They build trust and convey expertise.
  • They increase conversions, by helping people understand what you do and why they should buy from you. You can also use them to promote a new service or product launch, for example. They’re great for reaching out to potential customers who have never heard of what you do before—and if done correctly, an explainer video is one of the most effective methods for doing so!

Tell the story of your product

  • Tell the story of your product

Explainer videos are short, informative videos that tell a story. The first step in creating an explainer video is to create a script. The script will tell you what to say, how much time you have to say it, and how many times you can use certain words or phrases (such as “free”). Your script should also include:

  • An introduction explaining who you are and what your business does;
  • A call-to-action with clear instructions on how viewers should proceed next (for example: “download our app now!”);
  • A concise overview of why people need your product or service; and finally,
  • A closing statement summarizing all of this in one sentence—something like “that’s just one small example of how we help busy families save money every month!”

Explain the benefits of your product

Explainer videos are a great way to show your audience how you can help them, and why they should choose you over all the other options. If they’re not sure what a product does or how it works, explainers can be used as an educational tool that helps them understand the benefits of your product.

If you’re selling a physical product like clothing or jewelry, explainers are also useful for showing viewers exactly how your products will look on their bodies or in their homes:

  • Showing off new styles of clothing that have just been released
  • Showing people wearing the clothes and looking good in them (this is especially important if there aren’t any models available)
  • Showing different ways that different people could wear the clothes so everyone feels included

Convey trust, show expertise

A good explainer video will help build trust and credibility. It will show your customers that you’re a reputable business and that they can trust you to deliver a great product, service or experience.

A good explainer video is also an excellent way to show off your expertise. You can talk about the features of your company and products in detail, but it’s much more effective to have them demonstrated on screen by real people who know what they’re talking about. This makes sense because customers want to know if they can trust in what they are buying from you, so giving them this assurance is important!

Explainer videos are also ideal for showing how your product works in action. Letting potential customers see exactly what happens when someone uses it (or even something similar) will give them confidence that it will work well enough too – which makes sense since we all like seeing things before buying them! And finally…

Increase conversions

Are you looking for ways to increase conversions and sales? An explainer video can be the solution.

Explainer videos are a great way to increase brand awareness, engagement and customer loyalty. You can also use an explainer video as part of your SEO strategy. It will help you rank higher in search engines like Google, Yahoo and Bing.

3D explainer video

3D explainer video is a type of animation that uses 3D models and 3D effects to tell a story. It is more expensive than 2D explainer videos, but the investment is worth it because they can be used for any industry, including products that are hard to visualize in real life.

Animated explainer videos

Explainer videos for startups are a great way to explain your product or service to your audience. They can be done in many different styles, including animated and live action. Animated explainer videos are one of the most popular styles for this because they’re designed to get viewers engaged and create a memorable impression. But what does an animated explainer video look like?

Animated Explainer Video Example 1:

In this example we see a simple character who is standing in front of his house and talking about how he uses the product in his daily life, showing how easy it is for him to use. We also see examples of how it works, which helps give us confidence that we will be able to use it too if we buy it from him!

Whiteboard animation videos

If you’re struggling to explain the ins and outs of your product or service, whiteboard animation is a great way to create an engaging video that will help your audience better understand it. Whiteboard animation is an engaging way to explain complex ideas because it creates a visually appealing experience. It’s also simpler than live action video, which means it’s easier for viewers to understand what you’re trying to say.

Whiteboard animation is perfect for explaining products or services that can be difficult for people to grasp on their own.

Infographic videos

Explainer videos with a lot of text can be used to explain complex concepts, but they’re also good for creating a sense of urgency if you want to push your audience towards taking action. If you have a new product or service, an explainer video with a lot of text is perfect for explaining the benefits. The more information you put into your video, the easier it will be for people to grasp what you’re offering at a glance and make an informed decision about whether or not they want to purchase from you.

Live-action explainer videos with actors and voice-over

Live-action explainer videos are more expensive to produce than animated explainer videos, but they are also much more effective. The reason for this is because they allow you to use actors and voice-over talent.

Actors can play a number of roles in live-action explainer videos, including the role of the spokesperson (the character who talks), or they can be used as characters that interact with your spokesperson. In addition, if you want to show any kind of process or action in your video, you will need someone who can act out those scenes for you.

Even though it may seem like hiring an actor would be too expensive for many companies, even small businesses can afford it if they know how much money they’re saving by using this medium over others. For example: If you have a small budget but still need an effective video that will help build trust with your customers online—and ultimately increase sales—then hiring an actor could be exactly what you need!

Get more sales

An explainer video is a short, fun video that explains what your business does. It’s like a movie trailer for your company—but instead of trying to get people into theaters, it aims to get them to visit your website or make a purchase.

Explainer videos are a great way to explain the benefits of your product or service in less than 2 minutes. This can be especially important if you have complex products or services because customers don’t want to read through long descriptions before they buy anything online these days!


Explainer videos can be the best option for you if you want to get more sales or leads from your website. They are short videos that explain how a product works and why people should buy it. Explainer videos are great because they are engaging, entertaining and easy-to-understand.